Russell Wadlin
Design & Brand
I like to design stuff to be better. Stuff like brands, processes, and experiences.
I’m a process-oriented designer who loves solving complex problems and continuously learning. I specialize in brand design and the processes around it, designing these experiences to be better. Constantly.
I was a Senior Designer at Medium Giant until February 2024, responsible for general brand and marketing design for agency clients like CFG Bank Arena, Signia Hearing Solutions, and the City of Sapulpa’s Edge District. I embraced a DesignOps mindset, built tools, and found ways to improve processes and reduce design hours.
Previously, I was Senior Brand Designer and Multimedia Designer for the Tulsa Health Department where my tendency for processes, frameworks, and managing the client/provider experience emerged. I was a crucial member of a tiny in-house marketing team responsible for the brands and marketing of the organization and its numerous public health programs.
I also work independently (tailwhip.co) creating brand strategies, identity systems, and brand experiences for clients like Thurmond Energy and Discovery Lab (Tulsa Children’s Museum). I enjoy packaging my processes into tools that anyone can use (eg. a copywriting framework or a step-by-step brand strategy guide).
Interesting facts about me:
• I ride BMX and spent years filming and making videos
• I want to be an astronaut when I grow up.
• I write a weekly-ish email about anything brand to a growing list.
• I drop a Seinfeld reference once a day, at least. I love that show.
Other than work, I love hanging out with my family, riding bikes, and wishing I had time to play video games.
Social Proof
"Russell shares a passion for your project that guarantees a meaningful process and satisfying outcome. He’s consistently honest, constructive, open to criticism, and exudes a completely dedicated work ethic."
"Russell is very personal, stress free, and transparent. He has the ability to get to the essence of a person or brand."
"Russell asks questions, really digging deep to find the “why.” He truly thinks outside the box, offering a completely different perspective on pretty much anything."
"Other people say they want to understand what I want, but they don’t put in the time or effort. Russell puts in effort up front because he wants to understand my vision and make it better."
"Russell is very forward-thinking. He asked questions and gave his honest input but was not closed off to new ideas.